Multimedia: The New Path to Conversion
As technology evolves, people want the next biggest and best thing. In my opinion, one area we see this the most is in the entertainment sector. The trend of watching videos, TV, and movies online...
View ArticleHigh Traffic for Show, High Website Conversion for Dough
Your website traffic is increasing. Great news! Just one question, are you getting any actual leads from your website? In any business you can do all of the marketing you want, but at the end of the...
View Article5 Tips To Improve Conversions For B2B Sites
As many B2B marketers have learned the hard way, the traditional methods of marketing to consumers are simply not effective in the business arena. The following 5 tips are proven, easy to implement...
View Article3 Factors in Using a Microsite vs. Landing Page
How are Microsites and Landing Pages Different? A microsite is a “mini website” with multiple pages and usually some type of navigation bar. The visitor can browse around the site and determine what is...
View Article4 Content Assets To Engage Prospects At Any Stage In The Buying Cycle
One of the most important aspects of increasing online conversions (particularly for B2B focused sites) is speaking to prospects at all stages in the buying cycle. A prospect doing research on a topic...
View Article4 Content Assets To Engage Prospects At Any Stage In The Buying Cycle
One of the most important aspects of increasing online conversions (particularly for B2B focused sites) is speaking to prospects at all stages in the buying cycle. A prospect doing research on a topic...
View Article5 Compelling Reasons To Launch B2B Mobile Landing Pages Now
For everyone from business executives to teens, mobile devices facilitate a significant portion of communications and media consumption today. Yet, even as mobile devices become increasingly saturated...
View ArticleWhy Mobile Matters
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View ArticleBenefits of Conversion Improvement
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View Article5 Reasons To Launch B2B Mobile Landing Pages
For everyone from business executives to teens, mobile devices facilitate a significant portion of communications and media consumption today. Yet, even as mobile devices become increasingly...
View ArticleMaximize your ROI
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View Article3 Must Dos for Landing Page Testing
Great landing pages do not happen over night or as a lucky happen stance. They are developed through many rounds of testing – some successful, some not. My experience with conversion improvement...
View Article2 Core Types of Landing Page Tests that are the Basis of All Testing
When it comes to testing you can think of any test falling into two categories or “buckets”. There are what we will call innovative testing and iterative testing. 1. Innovative Testing We call this...
View Article3 Must-Dos For Landing Page Testing
Great landing pages do not happen overnight or as a lucky happenstance. They are developed through many rounds of testing — some successful, some not. My experience with conversion improvement efforts...
View ArticleExpand Your B2B Asset Horizons – 12 Ideas to Consider
I think too often marketers get in a habit of creating the same type of assets over and over, or just updating old assets. Instead consider expanding the different types of assets that you make...
View ArticleHow Far Down the Funnel are You Looking? Testing and CTA Considerations
While it may not be the case 100% of the time for marketers, usually its revenue where the buck stops. We can do an amazing job at getting leads but if those leads don’t convert into customers or sales...
View ArticleBenefits of Conversion Improvement
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View Article7 Key Takeaways from WhichTestWon’s TLE 2014
This year I had the pleasure of speaking at the annual WhichTestWon The Live Event (TLE). It was a great event where I learned a lot of new ideas and some key refreshers. Here are some of the key...
View ArticleB2B Landing Page Considerations for Small Wearable Devices
With the advent of new wearable devices (such as a small 1.5 inch watch screen) we must take a new look at conversion optimization for these experiences. Previously we could take 320 pixel width as the...
View ArticleDoes A/B Testing Hurt My SEO Rankings?
The short answer is yes A/B testing can hurt SEO rankings, but if you keep in mind and follow best practices below, you have nothing to worry about. Back in 2012, Google stated “…your tests having...
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