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Multimedia: The New Path to Conversion

As technology evolves, people want the next biggest and best thing. In my opinion, one area we see this the most is in the entertainment sector. The trend of watching videos, TV, and movies online...

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High Traffic for Show, High Website Conversion for Dough

Your website traffic is increasing.  Great news! Just one question, are you getting any actual leads from your website? In any business you can do all of the marketing you want, but at the end of the...

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5 Tips To Improve Conversions For B2B Sites

As many B2B marketers have learned the hard way, the traditional methods of marketing to consumers are simply not effective in the business arena. The following 5 tips are proven, easy to implement...

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3 Factors in Using a Microsite vs. Landing Page

How are Microsites and Landing Pages Different? A microsite is a “mini website” with multiple pages and usually some type of navigation bar. The visitor can browse around the site and determine what is...

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4 Content Assets To Engage Prospects At Any Stage In The Buying Cycle

One of the most important aspects of increasing online conversions (particularly for B2B focused sites) is speaking to prospects at all stages in the buying cycle. A prospect doing research on a topic...

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4 Content Assets To Engage Prospects At Any Stage In The Buying Cycle

One of the most important aspects of increasing online conversions (particularly for B2B focused sites) is speaking to prospects at all stages in the buying cycle. A prospect doing research on a topic...

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5 Compelling Reasons To Launch B2B Mobile Landing Pages Now

For everyone from business executives to teens, mobile devices facilitate a significant portion of communications and media consumption today. Yet, even as mobile devices become increasingly saturated...

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Why Mobile Matters

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Benefits of Conversion Improvement

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5 Reasons To Launch B2B Mobile Landing Pages

  For everyone from business executives to teens, mobile devices facilitate a significant portion of communications and media consumption today. Yet, even as mobile devices become increasingly...

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Maximize your ROI

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3 Must Dos for Landing Page Testing

Great landing pages do not happen over night or as a lucky happen stance. They are developed through many rounds of testing – some successful, some not. My experience with conversion improvement...

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2 Core Types of Landing Page Tests that are the Basis of All Testing

When it comes to testing you can think of any test falling into two categories or “buckets”. There are what we will call innovative testing and iterative testing. 1. Innovative Testing We call this...

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3 Must-Dos For Landing Page Testing

Great landing pages do not happen overnight or as a lucky happenstance. They are developed through many rounds of testing — some successful, some not. My experience with conversion improvement efforts...

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Expand Your B2B Asset Horizons – 12 Ideas to Consider

I think too often marketers get in a habit of creating the same type of assets over and over, or just updating old assets. Instead consider expanding the different types of assets that you make...

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How Far Down the Funnel are You Looking? Testing and CTA Considerations

While it may not be the case 100% of the time for marketers, usually its revenue where the buck stops. We can do an amazing job at getting leads but if those leads don’t convert into customers or sales...

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Benefits of Conversion Improvement

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7 Key Takeaways from WhichTestWon’s TLE 2014

This year I had the pleasure of speaking at the annual WhichTestWon The Live Event (TLE). It was a great event where I learned a lot of new ideas and some key refreshers. Here are some of the key...

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B2B Landing Page Considerations for Small Wearable Devices

With the advent of new wearable devices (such as a small 1.5 inch watch screen) we must take a new look at conversion optimization for these experiences. Previously we could take 320 pixel width as the...

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Does A/B Testing Hurt My SEO Rankings?

The short answer is yes A/B testing can hurt SEO rankings, but if you keep in mind and follow best practices below, you have nothing to worry about. Back in 2012, Google stated “…your tests having...

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