Optimizing Your Testing/CRO Program
This year I went to the Conversion Conference in Las Vegas where I saw many amazing speakers, one of which was Clair Vo from experimentengine.com who spoke about how to determine if your testing...
View ArticleThe 3 Most Impactful Aspects of a Landing Page Test
Conversion testing ideas and options for a landing page can be virtually limitless. In this post I share the three aspects of a landing page that we have found to be most impactful in terms of...
View ArticleLead Quantity vs. Lead Quality – I Want Both!
We have all been there, whether working in an agency or in-house, when the question comes up – “What’s more important to you, lead quantity or lead quality?” Nine times out of ten the answer is “both!”...
View Article3 Great Website Tests to Increase Conversion
When testing a website to improve conversion rates there are a multitude of tests and ways to approach the challenge. In this post I’ll share three Conversion Rate Optimization (CRO) tests that...
View ArticleTop A/B Tests of 2018 for B2B Lead Generation
Over the course of 2018 we have ran a multitude of A/B tests and a large number of those were for our B2B clients. Here we will showcase the top performing tests that we ran for landing pages where the...
View ArticleThe Power of Personalization in Marketing (it’s not what you think)
Here we will look at the true power of personalization in marketing and, no, I’m not talking about dynamically showing the visitor’s name from their form submission – “Thanks {Abraham}”. The type of...
View ArticleThe Pros And Cons Of Responsive Design
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Conversion Testing &“Statistical Confidence”
“Statistical confidence” is a frequent conversation that circulates in the CRO (Conversion Rate Optimization) testing community. How much statistical confidence do we need?… How should it be...
View Article7 tips to generate more leads on mobile devices
The post 7 tips to generate more leads on mobile devices appeared first on Avid Demand.
View ArticleHow to increase B2B form submissions through conversion testing
The post How to increase B2B form submissions through conversion testing appeared first on Avid Demand.
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